The If/Else step allows you to split a workflow journey into paths based on conditions.
One use case would be if a contact has a specific tag.
But there are many more options for setting up an If/Else condition, such as…
Is December the current month?
Has the contact replied to a message from this workflow?
Which workflow trigger added the contact to the workflow?
If/Else steps are a great way to customize your workflows based on the details of the contacts you’re trying to reach.
