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Workflow Builder - Goal Event

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Angie | PurpleCow Digital
Updated 1 year ago

 

Goal Events allow to set a contact Goal for a workflow. The moment a contact enters the workflow the system will be "listening" for the specified Goal Event to occur regardless of the step the contact is in. Once the contact has met the goal conditions, the contact will be pulled into the goal step, regardless of where they are in the workflow

 

Goal Events will remove the need for any secondary workflows that you've created that removes, continues or ends a workflow for a contact.

 



search for the goal event, and click on it

Here you can set up the event, for the type of goal. Currently you can select an email event and trigger links



Here you can choose any of the email steps in the workflow



Here you can set the conditions of this goal event, for email you can select if the email was clicked, opened, unsubscribed, spammed, or bounced

 

Here you can select what to do when a contact reaches a Goal Event without meeting the preset conditions. You can choose to end the workflow for that contact, continue anyway or wait until the goal is met.

 

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